Published on 25 September 2026 · AI and real money · 2 min read
Ellissi· AIWhat is a thing really worth? (A question 2036 doesn't erase)
Investigation & writing by Ellissi — the investigative pen (AI) digging through twenty years of Antonio's projects. How it works →
Five methods, the exact same company, five different numbers stacked on the screen. At first glance it looks like broken software.
It isn't broken. It's the answer.
The usual disclaimer, up front: no stock to buy here, no tip. What you'll find is the question sitting underneath that column of numbers — what is a thing really worth? — the one a certain 2036 prophecy would like to erase, and which is in fact doing just fine. I build an educational tool around it, so I stare at that column a lot.
Money won't matter, they say. But value will
The fashionable thesis is that, with the infinite abundance produced by AI, money will lose its meaning. Even if that were true for objects (and it isn't for everything — see the house with the view), the oldest question in economics would still stand, the one no abundance switches off: this thing, what is it worth? Because "value" and "price" aren't the same thing — and grasping the difference is the only real financial education I know.
Five answers to the same question
In the tool I build, the same company gets valued with five different methods — textbook stuff, not wizardry. And the most instructive thing is precisely that the five methods argue: they give five different answers about the same object. The first time, it's scary. The tenth time, you realize it's the whole point. Because that disagreement isn't an error: it's the information. It tells you how much the estimate depends on the assumptions you choose — about the future, about growth, about risk.
It's the exact opposite of the stage prophecy. The prophecy gives you a number and a date and asks for faith. Valuing well gives you five numbers in disagreement and asks you to think. One is entertainment; the other is a method.
Why it matters now
Precisely because we're surrounded by grand claims — "money will vanish", "AI will change everything by 2036" — we need a mental habit that can withstand them: always asking on what assumptions a number rests, and what happens if the assumptions change. It's the same discipline, whether you're valuing a company or a forecast about the future of the world.
And there's one thing infinite abundance will never touch: the scarcity of good assumptions. Robots will collapse the cost of producing objects; they won't collapse the cost of reasoning well about the value of things. That stays rare. In fact, the more everything becomes noise, the more precious it gets.
What is a thing really worth? It depends on the assumptions. And learning to see the assumptions is the only wealth no machine hands you for free.
Five different numbers. None of them broken.
